Sunday, November 18, 2012

ASU Reacts: The Secret Genius of Taylor Swift




Taylor Swift recently released her newest album, Red, which has sold more than 1.2 million copies within its first week.  How is she able to repeatedly sell millions of copies of every album?  What is the best way to sell an album?  These are the questions she asks herself each time a new album is released.  The way to sell the most copies of an album is by figuring out the right methods to use to sell it.  Artists have so many options in which to sell their albums, such as iTunes, Wal-Mart, Target, Spotify, and Amazon.  They just need to figure out which options to use in order to sell the most albums.  Taylor Swift is the musical genius who has gotten this all figured out.  Even though her music is pretty much the same every time, she continues to sell millions of copies of her albums because she has gotten the method of selling albums all figured out.  The method that she uses to sell her albums is to push people to buy the complete album.  During the first week that her album was released, fans could only purchase it in a few places- iTunes, Wal-Mart, Target and Walgreens.  She refused to stream her songs on Spotify, so fans would buy the complete album.  Myles Buell, a freshman at Arizona State University who moved from Tennessee, shares his input on Taylor Swift’s method of selling albums: “Whatever she does, she does it well and is making millions, so good for her.”  With her musical talent and ability to convey brilliant methods of advertisement, Taylor Swift will continue to sell millions of albums and make fans happy, while earning millions of dollars with her genius ability to sell. 

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